SUCCESS STORIES
Dunkin’
Dunkin’ partnered with Send Me a Sample in the US to launch the new ready-to-drink coffee in a can - Shot in the Dark. A special, 24 hour campaign that saw 10,000 US consumers request a sample in just one day, with a data opt-in of 56%.
Coca-Cola
Coca-Cola worked with Send Me a Sample, the world’s leading digital sampling platform, to drive in-home sampling through TV advertising whilst collecting first party consumer data.
Diageo
Johnnie Walker & Fever-Tree partnered with Send Me a Sample as part of a wider launch to recruit the next generation of whisky drinkers.
100% redemption of 25,000 packs
17% purchase conversion
Mars
Mars Inc. worked with Send Me a Sample to drive trial of their Snickers Peanut Brownie NPD across the US, using Spotify ads.
95% of targeted consumers were new to Snickers
56% opt-in rate
